Key Cities: Changing the future

Key Cities: Changing the future

Commissioned to produce one of the biggest surveys of young people in the UK. Insight was gained on a variety of subjects ranging from careers advice, jobs, health, democracy and Brexit.

In addition to surveying over 1500 young people, we also ran a number of focus groups to deep-dive further into the research.

All the insight was evaluated and a detailed report was produced that facilitated the discussions of 200 key influencers at the Key Cities Changing the future event held in July 2018.

#TeenStrategy Objective:

  • Gain insight of young people across 20 key cities areas
  • Produce a report for key decision makers that will enable understanding of the issues faced by 14-25 year olds
  • Provide data and anecdotal evidence that will underpin discussion at the 'Change the future' event 
  • Ensure that the 'voice of young people' was heard thoughout the event

#TeenStrategy Solution:

  • Engage the target audience through key influencers such as local authority officers, youth groups, schools, colleges, work-based learning providers and other audience-facing groups
  • Create branding, engaging messages and visuals that will support influeners to encourage the target audience to undertaken the questionnaire
  • Produce a questionnaire covering a range of subjects that will keep respondents engaged throughout

Activated #TeenStrategy:

  • Creating the "Changing the future' and '15 minutes to change your future' concepts and all associated branding
  • Creation of an influencer's 'Guide to Distributing the Youth Quesionnaire' complete with support assets for use across social media
  • Copy writing and creating an online questionnaire featuring 65 questions
  • Arranging and delivering three focus groups in locations around the UK
  • Production of the Changing the future: Youth insight report
  • Production of three films to be shown during the event featuring young people discussing the key findings of the the report

#TeenStrategy Success:

  • 1,721 young people completing the survey
  • 35 young people taking part in focus groups
  • Responses from all Key Cities areas
  • 23 key issues and insights raised for discussion
  • Changing the future: Youth Insight report
  • Key Cities Change the future graphic
What’s going on in the Fourteen19® universe:

It was during a conversation with a group of students in 2008 that I realised that my chosen career was no longer just a job but a crusade.

Read more

Could two less GCSE’s improve the life opportunities of young people? I think it could.

Read more

What to know what we think will be 10 key trends in Youth Engagement in 2019? Read our blog here

Read more

Campaign to encourage young people taken into police custody to utilise the free provision of a solicitor goes live.

Read more