New brand, strategic communications support and a new digital focus for leading UK careers service.
In February 2020. I started to work with C&K Careers to assist with their strategic marketing communications – in particular introducing a complementary ‘digital’ delivery model. Two weeks after attending the company’s ‘awayday’, the country went into lockdown, schools were closed and need for increased digital delivery was immediate.
C&K Careers was quick to offer an effective stop-gap digital solution and this enabled us to take time to review the needs of partners, stakeholders, customers and young people and develop a strategy that would be fit for purpose long after pandemic restrictions had been removed.
As part of the digital review, there was an increasing demand to ensure that C&K Careers was able to maximise its reputation outside its traditional geographic area of Calderdale & Kirklees and beyond its core ‘careers advice’ services. C&K Careers was already delivering a range of ‘non-careers advice’ services (NEET management, Into-work support) in and beyond the area – and this was a major business opportunity. As a response to this it was agreed to create a more product and geographically inclusive C+K brand and complement this with a new visual style and brand guidelines.
A new corporate website for C+K was launched in January 2021 and an enhanced digital solution for young people will be launched in March 2021
Services delivered for C+K:
• Strategic digital communications strategy
• Full organisational rebrand
• Two new websites
• Improved digital/youth offer
• Created partnership & tender opportunities with Fourteen19® - e.g. Evoke