Home / Work / C+K

C+K

New brand, strategic communications support and a new digital focus for leading UK careers service.

In February 2020. I started to work with C&K Careers to assist with their strategic marketing communications – in particular introducing a complementary ‘digital’ delivery model. Two weeks after attending the company’s ‘awayday’, the country went into lockdown, schools were closed and need for increased digital delivery was immediate.

C&K Careers was quick to offer an effective stop-gap digital solution and this enabled us to take time to review the needs of partners, stakeholders, customers and young people and develop a strategy that would be fit for purpose long after pandemic restrictions had been removed.

As part of the digital review, there was an increasing demand to ensure that C&K Careers was able to maximise its reputation outside its traditional geographic area of Calderdale & Kirklees and beyond its core ‘careers advice’ services. C&K Careers was already delivering a range of ‘non-careers advice’ services (NEET management, Into-work support) in and beyond the area – and this was a major business opportunity. As a response to this it was agreed to create a more product and geographically inclusive C+K brand and complement this with a new visual style and brand guidelines.

A new corporate website for C+K was launched in January 2021 and an enhanced digital solution for young people will be launched in March 2021

Services delivered for C+K:
• Strategic digital communications strategy
• Full organisational rebrand
• Two new websites
• Improved digital/youth offer
• Created partnership & tender opportunities with Fourteen19® - e.g. Evoke

  • C+K Image
  • C+K New Logo
What’s going on in the Fourteen19® universe:

Could your organisation benefit from an experienced leader with over 20 years experience in youth engagement and marketing communications?

Read more

Looking to improve your Youth Social Impact? Here are 10 ways to do it...

Read more

Without products and service that deliver Youth Social Impact, our society and local communities suffer.

Read more

Within increased financial pressures on the horizon, demonstrating impact needs to be much more than publishing a list of numbers in a board report.

Read more