Headstart | Kirklees Council

Raise awareness of the positive role that long-term unemployed young people could make to organisations and increase the number of vacancies offered to young people.

#TeenStrategy Objective:

Encourage employers to employ or offer placements to young people who were long-term unemployed.

#TeenStrategy Solution:

Create a co-creation project that would communicate the benefits of employing young people whilst also giving the participants valuable work experience that would aid their future employment.

Activated #TeenStrategy:

  • 10 long-term unemployed young people sourced and recruited to the project
  • Six sessions delivered over six weeks taking the group though the process of developing a campaign including research, creation of moodboards, key messages, creative development, presenting to the client and channel distribution of material.
  • Creation of a visual brand & promotional film
  • Documentation of the process into a secondary film for partners and stakeholders

#TeenStrategy Success:

  • Innovative approach that generated large numbers of vacancies and enquiries within the local economy
  • Creation of a ‘brand’ that could be used for subsequent activity
  • Substantial local PR generated
  • Two members of the group immediately employed as a result of participating in the project

Film produced with Headstart participants to demonstrate the benefits of employing long-term unemployed young people. 

For more information on this, or any other projects we have been involved with please contact Graham Sykes on +44(0)1422 250070 or use the webform below.
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