Headstart | Kirklees Council

Raise awareness of the positive role that long-term unemployed young people could make to organisations and increase the number of vacancies offered to young people.

#TeenStrategy Objective:

Encourage employers to employ or offer placements to young people who were long-term unemployed.

#TeenStrategy Solution:

Create a co-creation project that would communicate the benefits of employing young people whilst also giving the participants valuable work experience that would aid their future employment.

Activated #TeenStrategy:

  • 10 long-term unemployed young people sourced and recruited to the project
  • Six sessions delivered over six weeks taking the group though the process of developing a campaign including research, creation of moodboards, key messages, creative development, presenting to the client and channel distribution of material.
  • Creation of a visual brand & promotional film
  • Documentation of the process into a secondary film for partners and stakeholders

#TeenStrategy Success:

  • Innovative approach that generated large numbers of vacancies and enquiries within the local economy
  • Creation of a ‘brand’ that could be used for subsequent activity
  • Substantial local PR generated
  • Two members of the group immediately employed as a result of participating in the project

Film produced with Headstart participants to demonstrate the benefits of employing long-term unemployed young people. 

For more information on this, or any other projects we have been involved with please contact Graham Sykes on +44(0)1422 250070 or use the webform below.
  • KMC image 1
  • KMC image 2
What’s going on in the Fourteen19® universe:

Through no fault of their own, it is often a lack of ‘agency’ that holds many young people back. At Fourteen19® we are committed to addressing this.

Read more

1 in 5 young people are listening to podcasts - are you utilising this growing engagement activity?

Read more

Over the past decade you have might have heard about Fourteen19®, seen us at events or even scrolled past one of our posts. But do you know what we do and if we can be of benefit to you or your organisation?

Read more

Within increased financial pressures on the horizon, demonstrating impact needs to be much more than publishing a list of numbers in a board report.

Read more