The new SQE qualification has been designed to increase diversity in the sector and make it more inclusive to people from all backgrounds. Following a successful tender win in March 2018, we have managed a project that has delivered a full creative solution.

TeenStrategy Objective:

Develop and launch an inclusive youth brand aimed at 18-26 year olds from a variety of backgrounds

#TeenStrategy Solution:

• Extensive nationwide research using focus groups and online surveys
• Creative co-creation and on-going testing with target audience
• Campiagn executed across multiple online and offline channels

Activated #TeenStrategy:

• Supply of identity marks and logos in multiple formats
• Production of brand guidelines
• Development of associated promotional assets including animated films, social media assets and online banner advertising

#TeenStrategy Success:

• Over 1000 young adults consulted as part of the project
• Delivery of a creative solution that could be mapped against audience research
• Internal team able to demonstrate the credibility and validity of the approach & justify the final creative approach
• Campaign soft launched in Autumn '18 with over 500 people already signed up to gain additional information