National Apprenticeship Service | Career Takeoff

Addressed low awareness and interest in applying for Apprenticeships in deprived communities across Merseyside via an interactive and aspirational campaign.

#TeenStrategy Objective:

Address the low awareness and interest in Apprenticeships to young people in Merseyside particularly within deprived and hard-to-reach communities.

#TeenStrategy Solution:

Understand the issues around the apathy towards Apprenticeships and create a campaign that would address this and increase application rates.

Activated #TeenStrategy:

  • Arranged and delivered research with target groups
  • Gained understanding of the barriers to engage
  • Worked with young people to create an engaging campaign
  • Developed the ‘Career take-off’ concept with a ‘live information’ device
  • Distributed personalised material via multiple channels

#TeenStrategy Success:

  • The ‘Takeoff’ campaign resulted in a significant numbers of young people attending apprenticeship events and signing up to the national Apprenticeship database
  • The ‘career take-off’ brand was nationally applauded and resulted in an invitation to speak at the national ERSA Employability Conference
For more information on this, or any other projects we have been involved with please contact Graham Sykes on +44(0)1422 250070 or use the webform below.
  • Take Off material
  • Apprenticeships
What’s going on in the Fourteen19® universe:

Through no fault of their own, it is often a lack of ‘agency’ that holds many young people back. At Fourteen19® we are committed to addressing this.

Read more

1 in 5 young people are listening to podcasts - are you utilising this growing engagement activity?

Read more

Over the past decade you have might have heard about Fourteen19®, seen us at events or even scrolled past one of our posts. But do you know what we do and if we can be of benefit to you or your organisation?

Read more

Within increased financial pressures on the horizon, demonstrating impact needs to be much more than publishing a list of numbers in a board report.

Read more