National Apprenticeship Service | Career Takeoff

Addressed low awareness and interest in applying for Apprenticeships in deprived communities across Merseyside via an interactive and aspirational campaign.

#TeenStrategy Objective:

Address the low awareness and interest in Apprenticeships to young people in Merseyside particularly within deprived and hard-to-reach communities.

#TeenStrategy Solution:

Understand the issues around the apathy towards Apprenticeships and create a campaign that would address this and increase application rates.

Activated #TeenStrategy:

  • Arranged and delivered research with target groups
  • Gained understanding of the barriers to engage
  • Worked with young people to create an engaging campaign
  • Developed the ‘Career take-off’ concept with a ‘live information’ device
  • Distributed personalised material via multiple channels

#TeenStrategy Success:

  • The ‘Takeoff’ campaign resulted in a significant numbers of young people attending apprenticeship events and signing up to the national Apprenticeship database
  • The ‘career take-off’ brand was nationally applauded and resulted in an invitation to speak at the national ERSA Employability Conference
For more information on this, or any other projects we have been involved with please contact Graham Sykes on +44(0)1422 250070 or use the webform below.
  • Take Off material
  • Apprenticeships
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